Wharton Stories: Marketing

As part of One Wharton Week, professor of criminology and statistics Richard Berk told MBA students how analytics can produce biased results and how decision-makers can fix it.

How Machines Learn “Bias” and 9 Lessons on How Leaders Correct It

“At the end of the day, it doesn’t matter whether you fly six or 16 hours. You will grow with every challenge and figure out how to make it work, so make sure to pursue the best education possible and don’t limit yourself because of geography.”

Why Wharton’s EMBA Program is Worth Commuting to from Asia

As the Chinese New Year approaches, we take a look back at highlights from some of the most memorable events and lectures that left an impact on the Penn Wharton China community in 2017.

2017: The Penn Wharton China Center Year in Review

Christopher Richardson is interested in marketing, retail, and entertainment and hopes to work with a marketing agency in a position that allows him to combine his analytical and creative halves

How This Undergrad Is Exploring His Diverse Interests

Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections

Second-year doctoral student Esther Uduehi, president of the Wharton Society for the Advancement of Women in Business Academia, talks about life as a PhD student.

Building Community and Connection with Women in Business Academia

Ron LaSalvia, WG’08, made the transition from submarine commander to executive with the Wharton MBA Program for Executives.

A Former Submarine Commander on 4 Ways Wharton Helps Military Students Transition to the Private Sector

“When we attend Global Forums, we get reignited by faculty and the value these professors bring to the world and students.”

‘Intellectual Candy’ and Cross-Industry Connections at the Global Forum in Miami

“I stopped questioning whether I would get the most out of what Wharton had to offer. I knew I would.”

6 Words That Changed This MBA Student’s Assumptions About Wharton

“My main inspiration lies in creating movements. I want to use the power and influence of film to make a meaningful difference, and change the way people think and interact.”

Wharton San Francisco EMBA Student and Producer Promotes Social Activism Through Advertising