Meet Our SF Team
More than 20 full-time staff members are based in San Francisco, representing 7 different Wharton departments. Whether you are planning a conference or event, or just needing an office or meeting space, we are here to help you.
Click below to learn more about each of our teams.
Karl Ulrich, Vice Dean of Entrepreneurship and Innovation
Karl leads the Wharton San Francisco campus and spearheads all of the Wharton School’s activities in entrepreneurship and innovation. A serial entrepreneur, he holds more than 20 patents and has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods.
Karl has won numerous teaching awards. He is The CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School and also holds an appointment as Professor of Mechanical Engineering. His research focuses on innovation, entrepreneurship, and product development.
Brandon Lodriguss, Executive Director of Wharton San Francisco
Brandon oversees all aspects of operations for Wharton’s San Francisco campus, including front desk services, facility operations, finance, events, public safety, and information technology. He has worked at the Wharton School for over fifteen years in various roles, including IT Director for Academic and Research Support and a Senior Project Director in Wharton’s Innovation Group.
Operations & Front Desk
Michelle Ortiz, Senior Associate Director
Michelle is responsible for all aspects of operations, maintenance, housekeeping, and scheduling on campus, and manages the front desk team as well as building management and vendor relationships. Michelle has a Bachelor’s degree from CSU Bakersfield, and joined the team with over 10 years experience in secondary & higher education program coordination and management.
Fele Uperesa, Administrator Coordinator
A member of our front desk team, Fele joined the Wharton San Francisco team in 2016 and provides onsite coordination of our Semester in San Francisco program. She graduated from the University of California, Berkeley with a BA in Interdisciplinary Studies as a Haas and McNair Scholar.
Kimberly Marion, Administrative Coordinator
Kimberly Marion joined the Wharton SF team in 2017. Her position assists with events and front desk operations, with a particular focus on supporting entrepreneurship events and programming on campus. Kimberly initially joined Wharton in 2013 supporting Wharton’s Behavioral Lab on the Philadelphia campus.
Talitha McAdams, Administrative Assistant
As liaison between Wharton and the community, Talitha is often the first contact for our students and guests; she also provides support to our Operations team, Open Space Pilot participants, and Executive MBA students. Talitha graduated from the University of California, Berkeley in 2016 with a bachelor’s degree in Sustainable Environmental Design and joined Wharton as part of the Front Desk team in 2017.
Nadiia Zhukova, Administrative Assistant
Nadiia Zhukova joined the Front Desk team at Wharton San Francisco in 2018. Her primary task is to ensure smooth operations at Wharton school by assisting students, guests, faculty and staff in their daily activities and operations. Nadiia holds her BS in Finance and Credit from Kyiv National Economic University and has several years of experience working as an administrator.
Special Events & Catering
Allison Grant, Director of Special Events
Allison is part of the Wharton Marketing and Communications team. She works directly with Wharton San Francisco, Wharton Entrepreneurship and Innovation Group, and Wharton External Affairs teams to foster and develop key strategic relations on the West Coast by overseeing, planning, and executing all logistical arrangements for events.
Dayne Peavy, Food Services Director
Dayne is the Food Services Director at Guckenheimer, Wharton San Francisco‘s on-site caterer. Dayne works with the MBA Program for Executives, as well as our Events team, to coordinate all food service and associated labor for all classes and events held on campus. Dayne is a veteran of the United States Army, and has nearly 30 years experience in food services. Dayne works exclusively with Wharton, and his office is located on campus.
Michelle Swenson, Senior IT Support Specialist
Michelle is a member of the Client Technology Services team within Wharton Computing and has worked at Wharton San Francisco since 2012. She earned a BS in Management of Information Systems at UC Santa Cruz, and her current duties include administration of campus IT Systems as well as Tier 2 Classroom Technology and Helpdesk support in SF.
Tiffany Tachibana, IT Support Specialist
Tiffany is on the Client Technology Services team at Wharton San Francisco. Her primary responsibilities are coordinating and providing technology services and support to all clients.
Andrew Yang, IT Support Specialist
A member of the Wharton Computing team, Andrew is responsible for providing first-level IT and AV support to Wharton’s MBA Program for Executives, faculty, staff, and events.
Irina Yuen, C’90, G’96, WG’96, Director of Penn Wharton Entrepreneurship
An experienced executive in the media and technology and nonprofit arenas with 19 years of experience in the entrepreneurial ecosystem of Silicon Valley, Irina is also an entrepreneur. She co-founded Minds Matter, a national nonprofit organization in the education space, and cohosts the Bay Area Ventures program on SiriusXM’s Business Radio.
MBA for Executives
Peggy Bishop Lane, Vice Dean
Based in Philadelphia, Peggy oversees both the Philadelphia and San Francisco programs. As vice dean, she works to ensure the quality of the program in terms of admissions, academic instruction, and the student experience. Before joining the MBA Program for Executives, she directed the academic experience for the full-time MBA Program as Deputy Vice Dean of Academic Affairs for 11 years.
Peggy also enjoys getting to know students in the classroom as an adjunct professor of financial accounting. She’s received multiple teaching awards, including the “Tough But We’ll Thank You in Five Years Award” and the “Excellence in Teaching Award” in the EMBA Program.
Bernadette Birt, Executive Director
Bernadette Birt is the Executive Director for the west coast MBA Program for Executives. Bernie has been with Wharton for 7 years, and helped in the initial design, construction, and operation of the beautiful Hills Plaza campus, while simultaneously running and growing the Executive MBA program. She also serves on the executive board for the EMBA Council, a global organization that encourages schools to work together to ensure high standards in executive MBA programs worldwide. Prior to joining Wharton in 2010, Bernie spent 20 years at Northwestern University — 16 of them with the Kellogg School Executive MBA Program in which her last role was as Director, Domestic Executive MBA Programs.
Barbara Craft, Director of Admissions
Barbara leads all recruiting and admissions activities for Wharton’s West Coast MBA Program for Executives. You might run into her at an information session or recruiting event, see her fielding admissions questions during one of our webinars, or sit across from her during your admissions interview.
Barbara has worked at Wharton San Francisco in various roles since 2002. As a member of the Admissions Committee, she interviews candidates and advises them on the application process.
Juana Droessler, Associate Director
Juana has been with Wharton San Francisco since the beginning in 2001. As part of the three-person staff who helped establish Wharton’s new Bay Area campus, she worked on preparing for the inaugural class of Wharton’s MBA Program for Executives on the West Coast.
As a class director, Juana works works with an assigned class for both years from their first day all the way until graduation. She helps to coordinate scheduling, trip planning for the Global Business Week, and academic advising. She also handles sessions logistics, like hotel reservations, and organizes social events for students as well as their partners and families.
Amy Hazen, Associate Director
As a class director, Amy is one of the first points of contact for students when they have questions. On the academic side, she works closely with faculty to create class calendars, help with travel from Philadelphia, and prepare course materials. She also manages the logistics for students’ weekend sessions, course registration, grades reporting, and tuition billing. Amy also helps to organize students’ hotel stays, plan menus, organize events to involve partners and families, and plan the Global Business Week trip and graduation for the classes she works with.
Kim Cowperthwaite, Financial Administrative Coordinator
Kim provides administrative support to the WEMBA program, admissions team, and its Executive Director. He has been working with MBA and Executive MBA programs since 2008, and came to the Bay Area in 2015.
Alla Feldman, Program Assistant
As Program Assistant to Juana Droessler and Amy Hazen, Alla provides administrative support for both Class 42 and 43. She graduated from the Moscow University of Chemical Machine Building and worked as an equipment designer in the chemical industry. After her San Francisco company closed in 2005, she decided to start a new career in administrative work. She went back to college and received her Office Technology Certificate, and has been with Wharton since 2007.
Quyen Tran, Admissions Coordinator
If you’ve contacted the Wharton San Francisco‘s EMBA office with an application question, it’s likely you’ve spoken with Quyen. You may also have seen her fielding questions in one of our Admissions Webinars. As the admissions coordinator, she’s often the first point of contact for prospective students.
Quyen has been with Wharton San Francisco since 2005 and helps students with the application process, conducts campus tours, does interviews, and attends local information receptions.
Steve Hernandez, Director of Career Services Management
Whether they’re looking to move up within their company, make a career change, or launch a startup, many EMBA students at Wharton San Francisco go to Steve Hernandez for guidance. He takes a holistic approach to career management, coaching students as they figure out the next steps in their career . He plans and develops programming for students, like workshops on LinkedIn strategy, interviewing skills, and resume writing as well as career function and industry panels.
Steve also works closely with the director of entrepreneurship at Wharton San Francisco to help students assess their entrepreneurial DNA. He maintains the career management website and online career management platform and coordinates processes like on-campus recruiting and the second-year Resume Book.
Steve Miller, Senior Director of Corporate Partnerships
A Wharton MBA alum, Steve joined the Aresty Institute of Executive Education at The Wharton School in 2012, covering both U.S. and international regions. He works with corporations and organizations across all industry sectors to accelerate their business and strategic success through executive leadership, talent management, and high potential management development programs.